Vanesha JaiswalNew York · Global scope

Senior marketing & growth leader

Clear thinking. Connected execution. Measurable growth.

For more than 15 years, I have found growth opportunities, built the marketing strategies and systems to capture them, led teams through execution, and used performance to improve revenue, growth, and efficiency.

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01 / What I am hired to do

Four jobs, one through-line.

Each one is evidenced further down the page.

Find the opportunity

Spot the customer need, account signal, or performance gap worth the investment.

Build the strategy and system

Positioning, journeys, channel roles, workflows, owners, and one set of measures.

Lead the execution

Keep marketing, sales, product, media, technology, finance, and agencies moving together.

Improve the numbers

Use adoption, pipeline, revenue, and cost evidence to direct the next investment.

02 / How the work moves

Pain to Pipeline.

From a business problem to a measured result.

Select a stage to see the decision it forces, what it produces, and an example of that stage in real work.

Stage 01

Find where the growth actually is

Put customer needs, sales signals, journey friction, market context, and business performance into one view, so the team argues about evidence instead of opinions.

The decision

Which customer or business problem is valuable enough to solve first?

What it produces

A ranked opportunity and an agreed priority audience

Teams involved

Customer · Product · Sales · Finance

In practice: At GroundLink, this audit is what redirected spend toward the audiences and channels actually returning revenue.

Pain to Pipeline is the AI-assisted planning and reporting approach I use in current work. It structures thinking and coordination; it is not a client outcome in itself.

03 / Completed work, measured

The evidence, with its context.

The situation

Four transportation brands served different audiences, but campaigns, sponsorships, and ownership were fragmented across them.

What I recognized

Budget was spread evenly rather than toward the audiences and channels producing the strongest return.

What I built and led

Audited the portfolio, shifted investment toward the highest-returning audiences and channels, and introduced shared funnel definitions, lifecycle tracking, and a regular testing cadence.

~101%year-over-year revenue growth

~535%inbound lead growth

Context: Customer acquisition also grew 3% year over year, and the loyalty program supported stronger customer lifetime value.

04 / Current work

What I am practicing now.

Working methods from current growth and advisory work, shown as strategic samples rather than completed client case studies.

Efficient Impact · Current methodology

Key-account growth

Prioritize the accounts most likely to buy using fit, buying signals, company data, and engagement — then coordinate sales follow-up around those signals.

Audience and journeys

Map what buyers need, how they decide, where they get stuck, and what proof they need, from first signal to commercial response.

Cross-channel planning

Give media, content, email, events, partnerships, and sales distinct roles that add up instead of overlapping.

Messaging and sequencing

Translate complex offers into credible narratives, then order touchpoints around how ready the buyer is.

Sales and marketing alignment

Agree on target accounts, what counts as a qualified lead, the content sales actually needs, outreach timing, and the feedback loop.

Measurement

Connect analytics, media, customer database, website, and email data so investment decisions rest on the same numbers.

05 / Tools and judgment

More signal. Better decisions.

Where AI, analytics, automation, and testing improve the quality and speed of the work — and where they do not.

AI inside the workflow

Use AI in go-to-market planning and reporting to organize customer problems, messaging, account logic, campaign choices, and performance evidence — as a working layer, not a headline.

Analytics that support decisions

Work across Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics, media, customer database, website, and email data to turn reporting into direction.

Automation with a purpose

Use workflows and shared reporting to cut manual effort and keep teams working from the same evidence.

Testing with rigor

Apply quantitative research, controlled experiments, and regression-based analysis to separate real effects from noise.

Responsible application

Treat accuracy, privacy, claims, compliance, and human accountability as design requirements — especially in regulated, trust-sensitive categories.

06 / Operating scope

Where I have worked, and with whom.

The work gets stronger when strategy, execution, economics, technology, and team realities are handled together.

StrategyPositioning, category design, audience strategy, journeys, integrated campaigns, and go-to-market direction

OperationsPlanning, workflows, customer database, marketing automation, testing, and performance reviews

TeamsMarketing, creative, media, product, sales, finance, engineering, agencies, and regional teams

IndustriesB2B technology, SaaS, financial services, consumer, transportation, telecom, and member organizations